Ways to Educate our Dry Eye Patients and Make Them More at Ease


Our practice has always had a strong focus on cataract surgery, and from its inception has been at the forefront of treating patients with dry eye disease (DED). Early on, we realized the importance of having a healthy ocular surface for our patients prior to surgery. As such, all of us within the practice pay particular attention when treating patients with DED. We are very fortunate to have the most up-to-date equipment and tools available to help these patients.

Dry Eye Awareness Month: Five Ways to Market Your Practice


As we all know, happy and satisfied patients lead to referrals, which helps to build your practice.

However, you also need to look at additional ways to grow your patient base. While traditional efforts such as advertisements, waiting room videos, and brochures are very valuable, being creative and expanding your efforts can help you prosper and be even more successful. Here are five additional ways to help you market your eye care practice:

Marketing Dry Eye in Your Practice


If you’re looking to positively impact patients’ lives and your practice’s bottom line, then ocular surface disease is a niche worth exploring. Dry Eye isn’t glamorous. In fact, it can be completely frustrating for all parties involved. However, the population of Dry Eye patients is exploding. Plus, there’s no end in sight to ocular surface disease woes as the Baby Boomers age and the Millennials are glued to their smart phones.

Maybe you think “I treat Dry Eye.” Your office carries nutraceuticals, warming masks, lid wipes, etc. You prescribe medications for Dry Eye disease (DED) and offer thermal pulsation. You do it all. But, the question remains, do your patients know what you do?

Five Key Pearls to Setting up a Dry Eye Center of Excellence


Millions of people suffer from dry eye, and these patients often end up in your practice feeling frustrated after trying various treatments with limited or no relief. As you continue to see more of these patients, you may consider setting up a Dry Eye Center of Excellence that establishes a standard of care and treatment protocol just as you would for patients with other diseases such as Corneal Disorders and Glaucoma. Having this systematic approach can reap many benefits for your patients and your practice, including better clinical outcomes, improved patient satisfaction, and practice growth.

The Power of Social Media


In today’s healthcare environment, eye care practices are always looking for new ways to reach current patients, as well as attract new ones. Social media sites like Facebook, Twitter, and LinkedIn are a great way to market your practice. In fact, according to a recent report, 52% of consumers want health care related information online including tools, rankings for quality and satisfaction, reviews of doctors, etc.

Social media provides a way to engage and interact with current and potential patients and provides timely information about your practice, new treatments and services, your staff, and eye health issues.

Additionally, social media can be more cost effective than some traditional marketing tools such as print advertising or radio commercials. It’s truly a great referral tool and practice builder.

Five Ways to Market Your Practice


As we all know, happy and satisfied patients lead to referrals, which helps to build your practice.

However, you also need to look at additional ways to grow your patient base. While traditional efforts such as advertisements, waiting room videos, and brochures are very valuable, being creative and expanding your efforts can help you prosper and be even more successful. Here are five additional ways to help you market your eye care practice: